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The Art Director’s Guide to AI / Brand Edition 01

Your brand
looks AI.

Fix that.

A practical ten-step system for removing generator defaults and building a brand people recognize—even if you are not a designer.

Get the complete guide — $19 Run the free Red Pen Pass

Fillable PDF · Working workbook · Seven copy/paste prompts · One-hour sprint

Brand Edition 01

Make AI
look
directed.

The Directed 10

Ten decisions.
One recognizable brand.
34fillable guide pages
11workbook pages
07production prompts
60minute polish sprint
01 / The problem

Polished is not the same as directed.

AI is excellent at making finished-looking parts. The problem is that nobody has decided why those parts belong together.

The guide teaches the decisions that come before more generation: what the audience must feel, what should repeat, what should disappear, and what the brand refuses to become.

Style-word soupCard soupDefault roundingImage-world driftClaim-shaped copyNo exclusions
02 / The difference

Generator default

Elevate your ideas
  • Everything rounded
  • Three unrelated colors
  • Claims without proof

Directed

Field / 17

Issued for ideas.

One image world
Color with jobs
One signature

Fictional demonstration created to show the method—not a client result.

03 / What you receive

Not a prompt dump.

A working system for diagnosing, directing, repairing, and shipping one stronger brand touchpoint.

  1. 01
    The 34-page field guide

    Plain-language instruction, visual examples, live text fields, and clickable checklists.

  2. 02
    The 11-page workbook

    Fill it digitally or print it. Every page tells you how to use it and when you are done.

  3. 03
    Seven production prompts

    Briefs for brand systems, imagery, websites, typography, repair, and skeptical copy editing.

  4. 04
    The 60-minute polish sprint

    A timed sequence for fixing one homepage, listing, deck, campaign, or product page.

Free tool / Five-minute diagnosis

The Red Pen Pass

Look at one live page, listing, deck, or campaign. Select the visible problems. We will return the first three repair moves—before you ask AI to generate anything else.

No uploadNo loginNo invented AI critique

Step 01

What do you see?

Select every tell you can point to with evidence. Do not select something merely because you dislike it.

Nothing marked yet.

04 / The Directed 10

Ten decisions. One recognizable point of view.

  1. 01Name the job
  2. 02Run the smell test
  3. 03Write the visual thesis
  4. 04Set the constraints
  5. 05Assign visual roles
  6. 06Direct the image world
  7. 07Replace claims with proof
  8. 08Prompt like an art director
  9. 09Repair before rebuilding
  10. 10Score and ship

Brand Edition 01

Let AI do the labor.
Keep the taste.

$19

One-time purchase. Instant digital delivery through Lemon Squeezy.

Get the guide

Secure checkout and digital delivery are provided by Lemon Squeezy.

05 / Before you buy

Clear answers.

Is this for designers?

It works for designers, but it is written for founders and creators with no formal design training. Technical terms are defined when they appear.

Does the guide design my brand for me?

No. It gives you the decisions, constraints, prompts, and quality-control tools needed to direct better work from ChatGPT, image generators, Canva, Lovable, or a human collaborator.

Is the Red Pen Pass an AI analyzer?

No. Version one is deliberately deterministic. You identify visible evidence; the tool prioritizes the relevant repair rules. It does not upload, scrape, or pretend to understand your brand.

What do I download?

Four digital files: the fillable guide, fillable workbook, prompt library, and a START HERE file.